My parents (and probably your parents too) first experienced the internet using America Online dial-up service. Even though they have since switched to broadband service, the AOL is still deeply entrenched.
For example, if I want my Dad to open up a browser (what's a "browser"?), I have to tell him to "open AOL". This is because he has never heard of Internet Explorer or Firefox. He only knows about the AOL browser, simply referred to as "AOL". And there is nothing more painful than trying to explain over the phone where to click in a browser that's different than yours.
"Dad, click on the address bar and type..." "What's that?"
"Let's just add it to your favorites for next time..." "What's that?"
[I hear chimes and "you've got mail" in the background.]
Also, even though they canceled the dial-up service, they still pay a monthly fee to maintain their AOL email addresses. I've had no luck convincing them to switch to one of the major free web based email providers.
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